About Us


Since 2011, IDEAL INDUSTRIES INDIA has been committed to making work easier and safer for professional tradespeople across India.


At IDEAL India, we are committed to maintaining a strong culture focused on innovation, collaboration, and integrity. We take great pride in our work, and our ability to continuously deliver quality products and services to India & SAARC Countries. It's easy to see why we have developed the reputation for trust, quality and value in everything we sell.


In addition to IDEAL Electrical products, IDEAL INDUSTRIES INDIA proudly sells solutions and products from our subsidiaries Anderson Power Products® and Casella®.

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Not only are we the largest manufacturer of premium-quality wire connectors, we build tools, conduit benders, fish tapes and countless other products made in America. We’ve been committed to the electrical trade and electricians for more than 100 years.


Whether you’re the electrical contractor, datacom technician, production engineer or plant manager, we know the job the way you know the job.     

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Anderson Power

Anderson Power is an international leader in high-power interconnect solutions.


Enatel is a world-leading designer and manufacturer of DC power management, power conversion, and energy storage technology.

"An IDEAL product will provide a value greater than the price paid for it. Service is a part of the product."
— IDEAL Founder, J. Walter Becker, on the company’s mission


IDEAL India is part of IDEAL INDUSTRIES, INC., a family-owned, professionally run company with a 100-year history of building relationships, providing top customer service and setting industry standards in the process.


J. Walter Becker’s founding principle of providing superior customer service remains the guiding force behind our partnerships with the world's leading distributors, a state-of-the-art delivery system around the world, outstanding customer and technical support and variety of operational benefits designed to save you time and money.


We're proud of the way we do business, and always have been. The work we do through IDEAL Electrical is just one more way we are building an IDEAL world.